According to Baletić (1995), family is a basic social unit based on a joint life of close relatives, usually parents and their children. From the side of tourism market, families as a target segment have their own roles that differentiate them from other market segments.
Some tourism areas make their offer in accordance with the demands of the target consumer – the family, and are therefore recognizable as family vacation destinations on the tourism market. According to data from Institute for Tourism (2015) regarding the sociodemographic profile of tourists coming to Croatia, family vacation guests make up 48.5% and, in terms of guest satisfaction with the offer, one of the best rated elements is spending a family vacation.
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FAMILY VACATION DECISION MAKING PROCESS: EVIDENCE FROM CROATIA
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